![]() ![]() What are the other value propositions that would make sense in this ecosystem? Again, customer centricity is first - what do they need?” “Right now, the focus is getting the core products working well for small business owners getting the feedback from them and creating the connection.”.“Separately, we also know from talking to many small businesses over many years, that when a small business is deciding to actually perhaps move from their personal cards and checking account, there may be taking that next step, to create business, actually manage their products, from a business perspective, manage their finances, from a business perspective.”.“So the profile maybe a little bit more different? I think that’s the way that I answer it more from a segment perspective.”.Differentiation Between Existing Card Members and Prospective Customers:.“We have a platform, which is American Express Business Blueprint, where small business owners can see, they can view all of their American Express products, as well as external products that they linked to have that dashboard and quick check on their vitals so they can manage their finances.”.We’re really trying to create a set of connected financial products for small business owners to simplify and digitize their financial lives.” They are often the jack of all trades, they have quite a few things going on. “Our objective is to simplify small business owners’ lives.Focus on Simplifying Small Business Finances:.“It allows small business owners to redeem their membership rewards points into the checking account, as well as be able to earn membership rewards points with the debit card.”. ![]()
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